Project: Absolut Activation
Creating the unexpected, again and again.
For four years, I collaborated with The Absolut Company on global activations and key initiatives as Creative Director and client lead. In this time I built an agile team to address the diverse business needs of the Global On & Off Trade teams.
Projects spanned drink strategies, NPD & limited editions campaigns, serving rituals, packaging, content creation and development of their brand world.
Year on year, I expanded the scope of work, grew revenue and strengthened the global partnership—while delivering Absolut's most impactful toolkits to date.
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“The Cheil team continuously deliver creative work with high integrity, teamed harmoniously with consumer centric solutions and a consumer-first approach.”
