Project: Bio Shock 2
Introducing Big Daddy.
Given only the title treatment for Bioshock 2, we aimed to secure the pan-European pitch for 2K Games.
By identifying the game’s audience and their interests, we engaged them from a first-person perspective, introducing the highly anticipated character ‘Big Daddy’ through a blend of innovative online and physical reflections—incorporating unique animations, print techniques, materials, and LED illumination.
This successful pitch resulted in Coutts' first client in the gaming sector in years. BioShock 2 also became the best-selling Xbox 360 game in the UK in its first week, maintaining top sales for the entire first month.
Subsequent success came with ongoing releases from 2K Games and its sister studio, Rockstar Games, before going on to win a number of other high-profile pitch wins
Project: Hot Wheels
Driven by imagination.
Hot Wheels isn’t just a toy or a piece of track—it sparks adrenaline through racing, stunts and crashes, while also fulfilling childhood dreams of ownership for all ages. It’s a gateway to achieving the impossible, powered by imagination.
Now, imagine harnessing that magic in retail, creating scalable environments that ignite shoppers’ own adrenaline and make them feel like they’re living out those childhood dreams, whether they’re shopping for themselves or for others.
Project: Wolf Blass
Delivering through-the-line
A fantastic pitch win against some of the biggest names in London, enabled us to deliver Wolf Blass’ largest ever through-the-line campaign for Fosters EMEA.
Supporting England through the 2010 Six Nations, we created the ideal sponsorship campaign for our patriotic audience that linked the values and emotions of the team with those that are representative of the Wolf Blass yellow label. Reaching out to traveling fans at key locations across the country, we invited them to win a VIP package to another top sporting event of their choice.
-
"James is a rare talent - creative to the core, but with a keen eye for detail. He is both diligent and hard working, with a rare combination of ambition, confidence and humility, which makes him an absolute pleasure to work with whether you are a colleague or a client.
I worked with James before he became a fully fledged CD, but it was always clear then that he’d go on to be a successful creative leader."