Project: The Flock
Making the invisible visible.
This immersive AR retail wayfinding app at Samsung KX uses the metaphor of a murmuration to transform intangible technology connections into a meaningful experience.
Partnering with Unit9, we mapped over 500 meters of pathways within a 900 sqm space, guiding visitors through the flagship store with a flock of 200 low-poly birds. Each bird, individually programmed via an intelligent flocking system, creates a lifelike murmuration experience, seamlessly integrating with real-world physics.
These new residents offer three themed journeys: Epic Gaming, Seamless Entertainment or Effortless Living, to highlight the benefits of how to save time and get the most out of what you love.
Post-journey, personalised emails link visitors to relevant Samsung.com product pages for a seamless purchase experience.
