Oura X Harrods.
A statement that reflects you.
Oura partnered with Outform to create their first-ever dedicated concept space at London's luxury department store Harrods. The creative challenge was positioning Oura within fashion and luxury culture, not consumer electronics.
Wellness is no longer a private ritual, it's a visible part of your identity. Health trackers shouldn't dictate or detract from your style. So we created the first retail format that treats wellness tech as part of your personal wardrobe.
A bold statement piece puts the product front and center, magnifying Oura's "Show Us The Finger" campaign while connecting to their 100x stronger data accuracy story.
The free flowing space is laid out as a luxury dressing room. Leveraging key trends, ring materials and colours are curated gallery-style in a bold monochromatic setting. Ring fittings feel intimate and personal. But this isn't a one-size-fits-all approach. Harrods customers can select multiple colours and materials to express different moods, occasions, and outfits based on their ring stacking style.
More than just a retail space, it's a platform for self-expression where white-glove consultation meets content creation. A full-length mirror transforms the space for influencer styling sessions and Oura's "Show Us The Finger" brand campaign, generating UGC while positioning wellness as a fashion statement, not just technology.
