Project: Sound Mind. Sound Body.
From the High Street to the World Athletics Championships and beyond.
A partnership with ASICS has been a fantastic journey, translating their brand purpose—'a sound mind in a sound body'—into a series of memorable brand experiences and impactful retail initiatives.
Project highlights include a retail temple dedicated to runners, a content engine and brand house that elevated the minds & bodies of athletes & delegates alike at the 2023 Budapest World Athletics and the 2024 Paris Olympics. This work cemented ASICS as the brand for runners at every level.
