Project: Star Wars Galactic Racer
Welcome to race day.
Welcome to the Galactic League.
Star Wars: Galactic Racer reinvents what a racing game can be. At Gamescom, a brand new title had to land with Star Wars fans who know every corner of the galaxy, and racers who live for speed and the fastest lap.
It had to be authentic to both. So, we brought the Galactic League to Cologne.
For Star Wars fans, the location was Jakku. High walls carried the iconic sand dunes, with signs of the end of the Empire scattered throughout. Warm light glowed like a desert afternoon, setting the stand apart from across the floor.
Every detail was considered, from the Paddock complete with replica speeder and pit droid, right down to the scenic portal into the merch store.
For racers, it was everything race day should be, from the sound design to the hustle and bustle of the Paddock. A live demo put them in the seat as Shade, with lap times streaming to the jumbotron. The fastest lap took the winners' podium with a replica of Shade's race helmet held high and a copy of the game.
The queue never stopped. One racer came back every day, joining it race after race to beat his own lap.
While racers found their podium, Star Wars fans found their place in the galaxy.