Project: The Nation’s Hub
A VeryMe Wimbledon.
For the nation's network, a corporate hospitality suite was never going to be enough. Vodafone wanted every fan to feel connected, not only those with premium access. So we built The Nation's Hub.
New for 2026, an open plan design removed the barriers between activations, creating one continuous environment. Vodafone's speech marks highlighted key moments throughout the space.
VeryMe, Vodafone's rewards programme, gave every fan their own Wimbledon. At the heart of it was Tie Break, putting fans on a miniature court for 30 seconds against a live leaderboard, with a wireless charging stand giving the perfect viewpoint. The Vodafone Essentials vending machine dispensed whatever the British summer demanded. Spin to Win carried partner rewards from Babolat, Lavazza, PIMM'S and La Roche-Posay. The returning photobooth, built around a refreshed speech mark seat, sent shots straight to fans' phones, and fast charging lockers kept them going all day. All set in a British garden that honoured the heritage of SW19.
Across the 14 days of The Championships, 73% of everyone who came in shared their moment, carrying the space far beyond SW19. Footfall rose 59% and Tie Break engagement rose 72% from the previous year’s activation. The fortnight also brought the hub's first community day, welcoming local groups without a ticket.
Hospitality didn't need a suite. It needed connection.